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Disney
Channel, Los Angeles, CA
Experience
Design and Direction
SmartMonkey Media was asked to redesign the online and broadcast
convergence experience for Disney Channel.
The successful
design of Disney's most popular Web site, ZoogDisney.com,
was informed
by user discovery, user feedback, and focus groups to create
a user centered experience doubling site traffic.
From 2000 through
2002, the site boasted 70,000 users and over 1 million page
requests daily, making it the most visited site on the Web.
SmartMonkey
Media also helped redesign the hosts of the TV channel and
Web site, the Zoogs 2.0.
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