Reviews

With all the talk about using the web to engage your customer and to build a long term relationship, this book is a must read for anyone, or any company, who designs or develops Web sites. It covers the basics and challenges assumptions; in short, an invaluable handy guide.
-- Clement Mok, President, AIGA

Ani makes the case for taking an holistic approach to designing user experiences, and provides us with the seven-step methodology to back it up. Her book ensures user-centered outcomes and a reasonable return on your design efforts.
-- Louis Rosenfeld, co-author Information Architecture for the World Wide Web, O'Reilly

It's not enough to build your site right. You need to build the right site. Ani Phyo presents a user-centered methodology that weaves strategy, architecture and design into a step-by-step process for creating a world-class user experience. If you care about designing web sites that are both useful and usable, buy this book today!
-- Peter Morville, co-author Information Architecture for the World Wide Web, O'Reilly

A terrific step-by-step guide to user-centered web design, chock full of helpful tips, hints, and warnings. Clear, concise and easy to use, this book shows that good design is an investment that can bring in measurable returns. As valuable for executives, project managers, and engineers, as it is for designers.
-- Jenny Cool former Director, New Media, Disney and ABC Cable Networks Group

Ani gives us a practical model for meeting user needs while satisfying stakeholder interests and reaching business goals. All too often a site development project finds itself missing the mark because it has neglected one of these. By putting user centered design into practice - and taking into account the full range of users - we can have successful web projects that deliver real business value to the organizations behind them. This is a very useful book.
-- Gayle Curtis, Stanford University Program in Human Computer Interaction

At last! A book that digs below the surface and does a great job of articulating the invisible design process beneath every effective and enduring web site interface. Ani outlines a clear and measurable process that emphasizes the necessary cycles of client goals, user feedback, and design revision in the creation of thriving -- and ultimately beautiful -- web sites.
-- Scott Hutchinson, Director of Visual Arts, UCLA Extension